Leading Hotel loyalty programmes

Become a part of one of the worlds leading hotel loyalty programmes, Choice Privileges, and create customer engagement. We have 26 million loyal customers waiting to stay at your property – an immediate captive audience to drive incremental revenue.

  • 91% of Hotel Loyalty Programme holders say that being a member is a key factor in the hotel selection process*
  • It is easier to retain a customer than attract new customers
  • In 2015 Choice Privileges members delivered an ARR of 7% more than non-members
  • In 2015 Choice Privileges delivered €8.5m of revenue to our European hotels
  • 77% of guests on a loyalty programme will spend additional revenue in the hotel vs. 70% not on a program (Collins Latitude Study)

Increase revenue & average length of stay

Greater exposure to international markets leads to increased average length of stay, and higher Average Rate per Room
According to a Tourism Ireland/CSO study:

  • Spend per day of domestic visitor is €109 vs. international visitor: €147
  • 87.6% of domestic stays are 3 nights and less
  • US visitors stay on average 8.8 nights and on average a business traveller would spend €131 per night