Flexibility of our hotel franchise agreement

We are a Master Franchise
We’re one of only two Master Franchisors for Choice Hotels International in the world, which means we can truly be your hotel franchise partner.
A relationship that is defined by flexibility and ease, unrestricted by extensive requirements and enhanced by access to industry leading technology, market intelligence, efficiency, OTA agreements, guest booking platforms and resources that are not easily accessible by independent hotels.

Brand standard freedom – Keep your independence & expand your potential
Choice Hotels governance in standards are the most efficient and cost effective in the hospitality industry. Unlike other global hotel brands we are not as rigid in enforcing a specific product/brand look.  Our standards are efficient and cost effective which means we help you achieve what your loyalty members and guests expect most from our brands but then give you greater flexibility in your hotel to support your business model and market demand.

The Ascend Collection brand allows a hotel to retain all the unique qualities and characteristics that make your hotel exceptional, while using our global brand to connect with the world – allowing you to keep your identity and gain our global presence.