Innovative operational systems and support

Forbes Innovation List
Choice Hotels are consistently ranked on Forbes Most Innovative Growth Companies List

GDS platform
We have one of the top rated GDS platforms in the world with the best in class technology & systems. Our reservations system is a multi-channel, real-time reservations machine. Connecting your hotel to GDS, OTA’s, Wholesalers, online and mobile through one system.

Reservations and call centre
Choice Hotels 24 hour Reservations and Call Centre will drive more business to your hotel – Choice Hotels typically drives 43% revenue to our hotels across all sources.

Reputation management
Our reputation management tool, Medallia, will bench mark you against your competition and allow you to manage customer reviews in a timely fashion.

Property Management System
Our own Property Management System, Choice Advantage, is available as an option for your hotel.  With 99.94% uptime and seamless integration to the Choice Hotels CMS, this is a highly reliable system.

Rate and yield management
We will provide support from our local revenue and sales expertise to develop your rate strategy for each market segment. We understand your market.