Global sales and marketing partnership

Sales And Marketing Local support

Local support is key for your business. We have a Sales And Marketing office on the ground in Dublin with intelligence in all markets – corporate, conference, leisure, online, and Food & Beverage. Locally inspired, globally reached. Our expertise are in sales and marketing, hotel operations, finance, and HR. Our members consistently rank our local service teams as key to their success. We are the only global franchise to have an office in Ireland, enabling us to be readily available to contact and arrange a meeting within a short time frame.

Global Account Directors

Global Sales And Marketing continuously drive business to your hotel and we have Global Account Directors based in the UK, France, Germany, Italy and the US, looking after leisure and corporate accounts.  In 2015, Choice drove 48% of overall revenue to a city centre Clarion Hotel.  36% of this was GDS alone, the remainder was pure online sales direct to their own website (commission free)

Global Partnership With Local Support

  • RFP Season begins early each year when work begins on gathering data on your target accounts. Business cases are submitted globally.  This is a continuous process through the year, which we will work with you to ensure you receive the maximum RFP’s for the business in your area.  We will prepare a strategy with your hotel and target these accounts globally, with the end goal to receive the RFP.
  • We open doors for you with all consortia, TMC’s and corporate accounts across the world.  We’ll arrange for you to visit these offices or have one of our Global Account Directors present on your behalf.
  • Automatic inclusion in consortia programmes and preferred relationships with the top TMC’s
  • Choice Hotels reservations and marketing platform generated more than $4.38 billion system wide in 2015
  • Choice Hotel Group have the ability and the capacity to maximise the financial return from a hotel or property, through a professional and experienced team

    - Andrew O’Neill, CEO – Choice Hotel Group